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Local Business Initiative
New York City is the home of Wall Street and a hub of international commerce. It is also the home of more than 200,000 small businesses, which have an immeasurable effect on the lives of older New Yorkers as the places where they shop, invest their money, work, and engage with their communities. The more than 1 million older adults in New York City represent a potentially lucrative customer base for businesses. The Age-friendly Local Business Initiative provides information and support to businesses on how to become age-friendly and market themselves to older adults.
You can find resources here:
If you are a business and would like to sign up for the Local Retail Initiative, please contact us.