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Ten Distinguishing Features of Health Communication in the 21st Century: An Evening with the Author of "Health Communication: From Theory to Practice"

Date: September 10, 2014
Time: 6:00 PM - 7:00 PM


Renata Schiavo, PhD, MA

Location: The New York Academy of Medicine, 1216 Fifth Avenue at 103rd Street, New York, NY 10029

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

  • Health equity
  • Urban health
  • New media
  • Emergency and risk communication
  • Strategic partnerships in health communication
  • Policy communication and public advocacy
  • Cultural competence
  • Health literacy
  • The evaluation of health communication interventions

About the Speaker(s)

Renata Schiavo, PhD, MA is a public health, health and international communication, and global health specialist with more than 20 years of experience in a variety of settings, including the United States and several countries in Europe, Latin America and Africa.  Currently, she is Founding President of Health Equity Initiative (HEI), a nonprofit membership organization dedicated to building and sustaining a global community that engages across sectors to advance health equity. HEI works to build community, capacity, and communication resources for health equity. Dr. Schiavo is also a Senior Lecturer at Columbia University Mailman School of Public Health, and has held academic appointments at the CUNY School of Public Health at Hunter College, and New York University’s MPH program.  Her courses have focused on a variety of topics, including cross-cultural health communication; global health; health communication theory and practice; community health interventions; and research and evaluation. She is also the Editor-in-Chief of the Journal of Communication in Healthcare: Strategies, Media, and Engagement in Global Health, and the Founder and Principal of Strategic Communication ResourcesSM, a global consulting and communication practice she established in 2004.

Renata is an elected Fellow of the New York Academy of Medicine (NYAM); a member of NYAM Cultural Competence Interest Group; and a member of the Steering Committee of the American Public Health Association (APHA) PHEPH Health Communication Working Group (HCWG), for which she also served as 2007-2008 Chair.  She serves on the Advisory Board of The Nation's Health (the APHA's official newspaper), as well as the editorial board of Cases in Public Health Communication and Marketing.  Among other international affiliations, Renata is a member of the UNICEF Communication for Development (C4D) Global Web Roster; the World Health Organization's Global Technical Network for Communication for Behavioral Impact (COMBI); and the Italian group Salute-Cura-Societa’ (SaCS-Health-Cure-Society).


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